SULTAN DELIGHT BURGER
Packaging Design / Tagline / Messaging
Sultan Delight Burger is one of the few large local iconic burger joints in KSA, with over 30+ branches across the Kingdom. We were commissioned to redesign their comprehensive packaging set, being the single most important customer touch point. Based on thorough examination of the current brand identity and guidelines being employed, we came up with a solution which could really act as a breakthrough when it came to the brand's customer interaction with the products, by injecting it with a fun and iconic layer; yet still maintaining the original brand's integrity, positioning and essence. The challenge was to re-brand the big scale packaging set the brand uses, not only as product packaging but also a communication and marketing tool to connect on a deeper level with their customers; while at the same time linking it back to the main brand identity's logo which is still remains the same. Finally, we used a combination of powerful messaging, typography based design, fun patterns, iconic marks and color palette elevation.