Brand Identity / Brand Strategy / Brand Stationery
Silky dreams is a premium B2B bedding company which produces and sells silk based products. Common items include bed sheets , pillows, duvets blankets. Catering mainly to the hospitality industry, silky dreams deals with hotel and residential projects regularly. We chose a typography which reflects their old heritage which started in 1881 and combined it with a modern touch in order to elevate and adapt the brand for centuries to come. We came up with a light gradient infused icon which conveys comfort, sleep & softness as pillars of the brand essence. Also, the color palette we used, exudes all the aspects which you might find in the ultimate premium comfortable sleeping setting and experience.