عربي
Instagram
Behance
Pintrest
CHARR
CHARR


The Client:

CHARR

What We Did:

Naming / Brand Identity / Packaging Design / Brand Strategy / Signage



The Project:

CHARR is a fresh concept by FAKIEH group of Al Tazaj and Fakieh Poultry Farms, where they commissioned us to create a brand based on a casual eatery inspired by French Rotisseries. The challenge was to make CHARR a local neighborhood rotisserie which caters to the Saudi audience, by providing high quality and refined chicken based menu with a fast/casual vibe which is affordable and accessible to all. The design was primarily inspired by fire, rotisserie grill and the process of cooking and preparing the food.