Naming / Brand Identity / Packaging Design / Brand Strategy / Signage / Web Design
BARANDA is a modern Lebanese eatery located in Makkah, KSA: part of a new eclectic and high-end F&B complex. This fresh take on Lebanese dining aims to bring the Lebanese heritage, food and culture, all under one roof. The client wanted a very bold and flashy brand identity, while maintaining the common Lebanese cultural touch points within the overall design direction as the brand's backbone. The visual identity is a mix of vibrant neon colors, authentic Arabic typography / icons / illustrations / imagery, which are all extracted from popular historical Lebanese references. The main objective was to reflect concept through the use of fun, bold and interactive brand elements; in order to capture the attention of a very new target audience whom isn't accustomed or exposed to international cuisines as such.