Premium Gifting/Brand Identity/Design/Production
We created a premium gift set for the ministry of tourism, with 3 different tiers. The very high end gift boxes were created for royalty, senior officials and vip personalities. The concept was based on the two cities: Al Baha and Jaizan, which are both rich in their natural resources and natural beauty. We sourced out and manufactured special crystal honey glasses, hand crafted wooden boxes and applied different abstract patterns along with more direct symbols and marks, representing the big idea of integrating those two cities into a wholistic brand identity. The gifts were presented in Abu Dhabi as part of a private event, promoting authentic Saudi products which came directly from its rich heritage.