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Deerac Cafe X BC
Deerac Cafe X BC


The Client:

Deerac Cafe X BC

What We Did:

Concept Development / Brand Identity / Event Design



The Project:

Deera Cafe commissioned us to launch their newly opened and re-branded flagship store in Red Sea Mall, Jeddah. We created for them a sub-brand and a campaign for the event's new Deera experience, under the name of "The New Deera" so people can really get a feel of what it's like to be part of their new vision. This was done through our Breakfast Club arm, where we also had the challenge to develop a complete new breakfast and light food menu to go with it all. Finally, it was all brought together as a Eid breakfast celebration of "The New Deera".