Deerac Cafe X BC
Concept Development / Brand Identity / Event Design
Deera Cafe commissioned us to launch their newly opened and re-branded flagship store in Red Sea Mall, Jeddah. We created for them a sub-brand and a campaign for the event's new Deera experience, under the name of "The New Deera" so people can really get a feel of what it's like to be part of their new vision. This was done through our Breakfast Club arm, where we also had the challenge to develop a complete new breakfast and light food menu to go with it all. Finally, it was all brought together as a Eid breakfast celebration of "The New Deera".