عربي
Instagram
Behance
Pintrest
Wadi Makkah
Wadi Makkah


The Client:

Wadi Makkah

What We Did:

Brand Identity, Branding Strategy



The Project:

IQRAA and ABJAD are sub brands of Wadi Makkah, a leading Saudi startup incubator and enabler in Ksa, which is based in Makkah's Umm Al Qura Univsersity campus. The two brands are part of a bigger initiative which aims to enhance and improve the use of the Arabic language in various ways. Iqraa is the main initiative, whereas Abjad is a standardized Arabic test, created to qualify medical practitioners, mainly targeting foreigners and non-Arabic speakers.