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SAB
SAB


The Client:

SAB

What We Did:

Concept Development / Brand Identity / Branding Strategy



The Project:

SAB is an old family endowment (Wagf), which we re-branded for the purpose of turning this 60's established commercial center in the heart of Jeddah's downtown (Al-balad), into a more current and modern identity, yet still maintaining the rich history as well as heritage it carries. The concept reflects family unity and charity, which is conveyed through a vintage style theme.